By Jackson Omondi
In elections, the winning side usually dictates and controls the news cycles and in this electioneering period, NASA has demonstrated impeccable message discipline. And as a consequence, Jubilee is now desperately trying to change the subject.
Think about it. Jubilee’s strong suit has been it’s ability to lurch from one PR gimmick to another. But this time, the tables have turned.
The fledgling regime has no answers to the real problems facing the people of Kenya. NASA, incredibly, flipped the script on a regime that thought NASA would rekindle battles of yore by bringing historical lightning rods to the table.
Instead, NASA and it’s opinion makers are busy excoriating Jubilee where it hurts the most: the economy. No amount of comical electrification projects can eclipse the pain felt in the pockets of Kenyans. The laughable photo ops in front of hungry families in the name of electrification are long gone.
Jubilee has been forced to respond to pocket book issues as Kenyans struggle to balance their household demands occasioned by Jubilee’s horrendous policies. The Unga issue unmasked Jubilee’s incompetence and the Kenyan people can now see them for the misleading amigos that they are.
This is exactly why some of us argued that relitigating old battles would play right into Jubilee’s hands. Thank God we didn’t! Jubilee loves Raila the reformer, the man who wants to deconstruct the administrative state and customize it into a well oiled machine. Why? That Raila gives them a chance to resurrect tired, old and road- tested message of fear mongering because in the past, they have been able to caricature the enigma as a “dangerous” person who should never be allowed near the tiller.
But this new Raila? The Raila who is talking about the economy, the man whose main agenda is empowering the people and creating an environment that’s conducive for economic prosperity, the leader whose main concern is to annihilate hunger and poverty? No! That Raila is a persona non grata in the Jubilee campaign matrix. He is Jubilee’s kryptonite.
Not even the presidential sojourn to the G7 can change the subject. And in realpolitik, even Jubilee sympathizers feel the pinch because it’s tough singing loud praises about a decidedly failed regime on an empty stomach.
The Jubilee voters must know that this regime had four- plus years to cushion their pockets and it failed. Therefore, to expect them to magically change their economic plight is like expecting mangoes from a banana tree.
I urge you to ditch the narrative that you are just a voting robot. Make your vote count by voting NASA because help is on the way.