By Ken Waweru –Business writer.
Kenya has experienced business slowdown in the recent months that many companies have gone to the drawing board to re-strategize on a comeback. They say, during every business turbulence and depression, opportunities arise.
A Company by the name Mzawadi has taken loyalty programs to an all new levels in Kenya by helping different industry craft incentive programmes while also creating customer experience .This new business thinking has received huge acceptance by industry leaders who had, for a long time, lacked technologies that can be used to create customer centric incentive programs.
“We have re-defined loyalty and how loyalty is done, by moving companies from customer service to customer experience through our loyalty programmes. This is certainly the next generation technology that gives any company a way to re-connect with their distribution chain and consumers in real-time’, Naftal Nyabuto –CEO mzawadi.
For example ,manufacturers can use this loyalty programme to design their route to market strategy and create incentives for their distributors, wholesalers and retailers.Insurance companies can create an incentive programme around specific products or channels.
Another example is in Motor or medical insurance , where clients can get rewards for staying healthy or promoting health living .
Financial institutions can use mzawadi to reward customers who use specific channels of banking or push specific products e.g customers using mobile banking can be rewarded as a way of encouraging and influencing mobile banking behaviors.
Mzawadi is the only loyalty company in Kenya that has created a working incentive program by connecting companies or businesses who are using Mzawadi to over 700 service providers globally from which redemption can be done. This gives a company a chance to create an experience around a loyalty programme.
This paradigm shift is giving companies and businesses a chance to create an emotional connection to their clients thus enhancing retention rate and client live time value. By doing so, a company is able to reduce their cost of customer acquisition by 80%.
As their website depicts, unlike traditional loyalty programmes, this is a card less and cloud solution that helps companies achieve; Client acquisition, retention, reward and create interaction. Its growth with a short time in the region has been admirable and their continuous innovation in response to industry demands has caught the eye of many corporations in Kenya.
M-zawadi has also been able to tough other sectors like petrol stations, Hospitality, retail, Pharmaceuticals, Hospitals, Laboratories, Transport and FMCGs. At times of political uncertainties, research has proven that, businesses are only able to survive by investing heavily on retention. This enables a company to maintain its traditional revenue streams at times when the markets are unpredictable or uncertainty is high.