There you have it, a brilliant expose by British media Channel 4 TV;
British data mining firm Cambridge Analytica has confirmed that it was behind the TNA and Jubilee presidential election campaigns in 2013 and 2017.
In a undercover film broadcast on Channel 4 News in the UK on Monday night, Cambridge Analytica Managing Director Mark Turnbull confirmed that the company had worked for Uhuru Kenyatta.
“The Kenyatta campaign which we ran in 2013 and 2017,” he said in a secretly recorded meeting in a London hotel.
“We have rebranded the party twice, we have written their manifesto, done two rounds of 50,000 surveys, huge amounts of analysis, research, messaging. Then we’d write all the speeches and we’d stage the whole thing so just about every element of his campaign” , he said.
How Data mining firm Cambridge Analytica works. It’s footprints all over in elections held in Kenya, Nigeria, Ghana, USA, Mexico, Argentina, UK, India Etc.
How Uhuru Jubilee used the British firm in; Dirty tricks. Intelligence Gathering. Entrapment. Mudslinging. Manipulation of hope and fears. Invoking emotions
Win by whatever means available. Blow to democracy.