By Jim B via FB
We are ready to discourse about DP William Ruto. But Ruto must first reorganize and reconstitute his communication team and bring on board people with brains.
He should borrow a leaf from Raila and Uhuru. When the two gentlemen knew they gonna go against each other mundukhumundu in 2013, they hired spokesmen.
Uhuru picked Munyori Buku, a drunk who had been doing his bidding at NMG while Mr Odinga went for Ivy League Dennis Onyango, a hawkeyed editor at standard who was once picked by Moi’s special branch from the newsroom and kept incommunicado without food or women before they released him; of course after using his balls as stepping stones.
Uhuru never stopped there. He wanted to dominate the narrative online. So he collected Dennis Itumbi, a crooked blogger, to do the dirty work for him. The rest is history.
Ruto’s Comms team is trash he called from media. Munira Muhammad is not known to be the brightest lamp in the media industry. Only Ruto knows why he picked her.
Immanuel Talam, his spokesman, is the most clueless spindoctor to ever work for a deputy president. He should be binned. Talam should go back to TV and report mews.
But there is nowhere Ruto fairs badly like on social media. Ruto doesn’t have brainy defenders. Kiborek Reuben doesn’t want to kick asses like he did in the past for the hustler because he is eyeing being a Mogotio MP. Goodluck brother.
Steve K Steve is withdrawn these days. His posts majors on philosophy. A sign that all isn’t right. The other lady who was very vocal about the DP got screwed by a politician who gives no shit, became pregnant and went underground.
The remaining nitwits who pretend to defend Ruto are clueless vagabonds. They’re illiterate and ignorant. And they’re pieces of shit tryna get the DP’s attention.
Itumbi and Pauline Njoroge been tryna be nice to Ruto. We know Itumbi wants to go into politics while Pauline is a slayer. The two musketeers are spent forces.
Or maybe Itumbi may consider going back to his hacking business. He hacked ICC website and went ahead to hack Jacque Maribe’s server.
Who is next on his hit-list?
Meanwhile Onyango Junior adds:
I will bypass this hot topic of Ruto’s dangerously disorganized run-off-the-mill communications team and instead take the ball right where it belongs. William Ruto himself is so bitter that he behaves like a bullied child with a tattered self esteem. The problem with William Ruto’s communication is therefore WILLIAM RUTO himself. You can’t brand bitterness, spite, antipathy, ill will, malevolence, vindictiveness, vitriol, virulence et cetera.
I will remind you of a recent incident this week in Kenol,Murang’a when they were from Matiba’s rural requiem. Ruto told the crowd “Mnaona hatujaleta vitandawili, sisi tunaleta kazi na ndio maana hata yule jama wa vitendawili hatatuona 2022…bla bla bla”, when it got to Uhuru’s turn, he was displeased and didn’t hide his displeasure when he said “Na ndio maana nilitafuta ndugu yangu Raila tufanye Kazi ya kuunganisha wakenya. Wacha siasa bwana chapa kazi, uchaguzi sio leo ama kesho…bla bla bla” while interjecting with heavy doses of kikuyu. The same replayed in Waitithie and Githurai.
That said, even the best salesman, marketing scientist or any PR guru worth his salt will tell you this hate in Ruto is so poisonous that it chokes both meant to brand him plus Ruto himself. What does Ruto stand for? what are his values and philosophy? What can we identify him with? What comes to your mind immediately the name Ruto is mentioned? As you attempt to answer those questions, put yourself in the hands of those uninspiring rattled mediocres manning his communication.