By Dorcas Sarkozy
As the Jubilee government continues to engage in political cannibalism, CORD must now cash in on the opportunity by advancing a more progressive and coherent agenda for Kenya. To that end, Jubilee continues to leave behind big and obvious corruption footprints that CORD can use as stencils for drawing glaring contrasts.
For a regime that is known for excellent PR stunts, the events that have dominated the news cycles in the last couple of days are downright shocking. But its not CORD’s business to ‘feel their pain.’ Its time for CORD to go for the jugular. And here is the way to go about it.
The President gave CORD the platform and its incumbent on CORD to build on it. By referring to Kenyans as thieves and bandits, the President gave the most succinct indictment of his administration. The next banner CORD puts up must feature the President’s quote or the next television or TV ad from the opposition must feature the infamous clip with a follow up question to the effect that: “why give him five more years ?”
CORD must leverage on the intra-coalition battle between TNA and URP to drive up the narrative of incoherence and a classic case of “the left hand has no clue what the heck the right hand us doing!” Just a few weeks ago, the President and his deputy invited Jubilee affiliated politicians to Statehouse for a strategy session where they unveiled the new look JAP as their 2017 reelection vehicle. CORD must remind the voters that a house thus demented, cannot purport to lead.
CORD must keep the cameras focused on WSR because the whole world knows that the teetotaller loves the press and even during these trying times, the bellicose leader still acts tough. But conventional wisdom counsels that a narcissist chest thumps to hide a key weakness. Even in defeat and a position of weakness, the DP will still give ironically infamous performances. The Kericho rallies are giving the voters a front row seat to the embarrassing meltdowns.
CORD must disseminate campaign and policy literature to all marquee leaders. Jubilee is weak and these latest scandals are distracting them from Realpolitik. It’s time for CORD to mortify them by highlighting the failed promises and in return offer workable alternatives that are economically feasible.
The opposition outfit should move with speed to patch up any areas of weakness in its house and then drive further wedges in the ruling coalition by clandestinely partnering with some of the feuding factions in order to widen the rifts and watch them annihilate each other while CORD solidifies its base.
A vigilant team must be sent to monitor voter registration across the country and give live updates to CORD’s strategic election team for staff mobilization and resource redistribution. Low performing areas must be reset while uber-performing areas can be asked to send volunteers to the struggling areas. CORD must always assume that Jubilee is hitting its targets.
Lastly, CORD must spend serious currency on advertising. The President’s video is a rare gift that any campaign would kill for. CORD must immortalize the clip by producing an attack advertisement featuring the President telling the whole world that he has failed. It’s a rare gem that even Jubilee’s veteran propagandists have no response to. It’s a political godsend. The whole country must be made aware that the president went abroad and ‘spoke his mind.’ The advertisement must be translated in all dialects for those upcountry to understand just how highly the President of Kenya thinks about them.
This is CORD’s golden opportunity. It’s all there CORDASHIANS, go for it!