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HERE is WHY radio queen CAROLINE MUTOKO thinks FAKE pastor Kanyari is SMART, FOCUSED and very TALENTED!

HERE is WHY radio queen CAROLINE MUTOKO thinks FAKE pastor Kanyari is SMART, FOCUSED and very TALENTED!

November 4, 2014

Radio queen the ageing Caroline Mutoko who recently attended a business education a certificate course at Harvard University says fake pastor Victor Kanyari is an astute businessman who understands his customers well and thus a perfect brand offering. Borrowing heavily from marketing 101 Caroline summarized the qualities of a good a marketing strategy. Her analysis failed to capture the key ingredients of the entrepreneurial Kanyari BUT offered to dwell on Caroline’s stronghold- marketing.

Here is her marketing 101 for us the non marketers (sic)

I finally got round to watching the whole investigative piece from Jicho Pevu last night and I’m wondering why no-one is stating the obvious. Kanyari is smart, focused and very, very talented.

Business, Brand-strategy and management lessons we can learn from Doctor-Prophet-Pastor Kanyari.

1. Define your target market, know your target market, define their needs.

2. Meet the needs of the target head on. I need a job, I need healing.

3. Inspect what you expect.

4. Brand delivery focus. His is singular. Healing, through prayer and water and 310/=

5. Market the brand attributes and promises consistently – simamisha Mbegu, Tuesday service, kunywa maji

6. Kanyari is also a study in great human resource management – His choir also worked as: his call centre, his assistants, his research team, customer service centre, accountants, ushers and sales team.

Post by Caroline Mutoko.

Filed Under: News

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