The 36 bloggers hired by the national government to shore up its badly dented image after repeated failures culminating in the current financial crisis have reported to work this morning.
The bloggers, some who include recently sacked journalists from various mainstream media houses, are tasked with setting the government’s agenda on social media, a fast evolving powerful platform for young people.
A source privy to the goings on within the team has told Kenya Today that the bloggers couldn’t report to work last week because the office space was still being reorganized.
The bloggers have been divided into four groups of 9 each and will work directly under the Presidential Strategic Communications Unit (PSCU) based at State House though the bloggers are stationed in a new secretariat allegedly at Harambee House Annex.
Apart from government propaganda, the bloggers will also be running an online government blog, Nexus.
Most Facebook user are on high alert expecting friend requests set up on dummy accounts ostensibly to crowd debate on Facebook and discourage any sensible debate.
Previous fake accounts allegedly state sponsored have trolled Kenyans both on Facebook and Twitter, what irritates is that the bloggers are paid by tax payers cash and are frustrating the very tax payer- call it a super paradox.
Be it as it may, it is going to be very difficult to peddle falsehoods, matters economy and security affect every Kenyan and therefore it wont be easy for example hawkers in Nairobi to cheer Jubilee when they ban importation of Mitumba or the sky-rocketing Interest rates.
ICC issue that got Uhuru elected was based on fear mongering and emotion, with economy collapsing and impacting hitting every homestead- it will be hard to play with emotions using tribal cards.