The story that began from a grocery store in Riruta ended up in a Taxi cab came to the end today and with a new beginning for Kenya’s market. Mzawadi Holdings today launched mobile based, cardless loyalty platform called ‘Mzawadi’ that will now enable businesses who ordinarily could not afford Cards to now offer loyalty to their clients . The platform enables customers with any mobile phone to receive and redeem loyalty from any Mzawadi registered merchant with ONLY a mobile number as a ‘Card’.
After years of chunky and bulky card based loyalty systems that have inconvenienced customer’s with wallets full of cards, M-Zawadi now gives a sigh of relief to customers who no longer need to carry any card while shopping. “Only big brands are currently able to offer loyalty points to their customers due to the prohibitive cost of entry for smaller businesses. M-Zawadi aims to change that with an SME focused approach that lowers the cost of rewarding and retaining your customers,” says Naftal Obwoni, Chief Executive Officer, M-Zawadi.
Shopping is very therapeutically social behaviour , and M-Zawadi beckons a new way of ensuring that customers share the love, by sharing their loyalty points with their family and friends. This also charts a new form of social technology in the form of “Social Loyalty”.,
One of the game changing features in the platform is the ability to allow merchants to form cross industry coalitions, thus giving their customers many options to redeem points at unrelated outlets . ‘ For the first time in Kenya, we have a loyalty platform that Not only allows merchants to reward their customers but also gives them comprehensive business intelligence data seamlessly ‘ Marc Bourvie Ceo Smart Duka. The mobile app also allows businesses to run promotions and initiate instant messaging with their clients .
Mzawadi will be a major blow to International Card manufacturing companies that have dominated the market for many years . With the Mzawadi launch in Kenya, even the lowest end of the retail business ; groceries, barber and beuty shops etc will be able to reward their loyal customers. With its universal features, this platform seamlessly intergrates with existing Point of Sales (POS) and also allows retailers without computers to use the Android app to reward their customers with the loyalty points, thus catering for all categories of merchants in the market.
‘I have seen innovations but this is one of the best innovations localized to suit this market with an ability to scale it up to the rest of Africa,this solution is a typical case of how kenya’s young innovators can change how business is done’ . Aaron Fu , Ceo Nest.
This goes a long way in boosting sales for a business, as companies can continually push products.Customers are not left behind on the M-Zawadi platform, which is available on mobile devices as an install-able mobile application or accessible on feature phones via USSD short-code services. Customers are able to chat with companies from which they buy products from, at the comfort of their mobile devices. This reduces incidences of miscommunication that could turn sour as is commonly witnessed on social media platforms.